July 2012 Top 20 Fastest Growing Restaurant Concepts

Originally appearing in the RestaurantChains.net research series, this report was republished in May 2026.

REI links, ownership references, and reuse terms reviewed . Original July 2012 rankings and figures remain unchanged.

Featured chains demonstrated growth trends that stood out among their peer concepts.

(Began period with between 50-200 units)

Research Period: 1/21/12 to 5/20/12. Re-confirmed for counts as of 7/1/2012.

REI marks a current company or parent-company profile in the Restaurant Enterprise Index. Parent and acquisition notes describe later ownership connections, separately from the historical ranking.

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July 2012 Top 20 Fastest Growing Restaurant Concepts, in the original rank order.
Rank Name Cuisine Service Type Start Count Growth End Count Growth % Research Ended Trading States
1 FREDDY’S FROZEN CUSTARD & STEAKBURGERSREI View Freddy’s Vector Burger Quick Serve 54 19 73 35% 3/13/2012 AZ, CA, CO, KS, MO, NE, NV, OK, TX, UT
2 FRESHSLICE PIZZAREI Pizza Take-out/Delivery 51 17 68 33% 4/3/2012 BC, ON
3 FREEBIRDS WORLD BURRITOREICurrent parent: Sun Holdings Mexican Fast Casual 57 13 70 23% 4/2/2012 CA, OK, TX
4 FIRST WATCH RESTAURANTSREI American Family/Casual 85 17 102 20% 4/10/2012 AZ, FL, IN, KS, KY, MD, MO, OH, OK, PA, TN, VA, WI, WV
5 CHEDDAR’S CASUAL CAFEREICurrent parent: Darden Restaurants American Family/Casual 95 15 110 16% 3/27/2012 AL, AR, CO, FL, GA, IL, IN, KS, KY, LA, MI, MO, MS, NC, OH, OK, TN, TX, VA, WV
6 HAPPY’S PIZZAREICurrent parent: Happy Group Pizza Mostly take-out 69 11 80 16% 4/17/2012 CA, IL, MI, NV, OH
7 WHICH WICHREI Sandwich Fast Casual 146 24 170 16% 4/17/2012 AR, AZ, CA, CO, GA, IA, IL, IN, LA, MO, MS, NC, NM, NV, NY, OK, SC, TN, TX, WA
8 MOUNTAIN MIKE’S PIZZAREI Pizza Quick Serve 138 12 150 9% 3/14/2012 CA, NV, OR, UT
9 TACO MAYO Mexican Quick Serve 79 7 86 9% 4/10/2012 AR, KS, OK, TX,
10 ZOE’S KITCHENREIAcquired by CAVA Group in 2018. Mediterranean Fast Casual 55 5 60 9% 3/1/2012 AL, AZ, FL, GA, KY, LA, MD, NC, SC, TN, TX, VA,
11 RUNZA Sandwich Quick Serve 82 6 88 7% 4/9/2012 CO, IA, KS, NE,
12 WAHOO’S FISH TACO Mexican Fast Casual 56 4 60 7% 4/19/2012 CA, CO, HI, NV, NY, TX
13 CORNER BAKERY CAFEREICurrent parent: SSCP Management Bakery/Café Fast Casual 127 8 135 6% 3/13/2012 AZ, CA, CO, DC, FL, GA, IL, MD, MS, NJ, NY, PA, TX, UT, VA
14 CHAMPPS AMERICANA American Family/Casual 58 3 61 5% 3/27/2012 CO, DE, FL, IA, IL, IN, MD, MI, MN, NC, NJ, NY, OH, PA, SD, TX, VA, WI
15 MOXIE’S CLASSIC GRILLREICurrent parent: Northland Properties American Family/Casual 60 3 63 5% 4/10/2012 AB, BC, MB, NS, ON, SK
16 HARD ROCK CAFE American Family/Casual 136 6 142 4% 3/13/2012 AZ, CA, CO, CT, DC, FL, GA, HI, IL, IN, KY, LA, MA, MD, MI, MO, MS, NJ, NV, NY, OH, ON, PA, SC, TN, TX, WA
17 WING ZONEREICurrent parent: Capriotti’s Sandwich Shop Chicken Take-out/Delivery 57 2 59 4% 2/27/2012 AL, FL, GA, KY, LA, MD, MS, NC, NJ, NY, OH, SC, TN, TX, VA, WA, WI
18 TACO BUENOREICurrent parent: Sun Holdings Mexican Fast Casual 179 5 184 3% 4/17/2012 AR, KS, LA, MO, NE, NM, OK, TX,
19 VAPIANO Italian Fast Casual 103 3 106 3% 4/9/2012 DC, IL, MA, MD, NC, NY, TX, VA,
20 PAPA GINO’S INCREI Pizza Fast Casual 159 3 162 2% 2/29/2012 CT, MA, ME, NH, RI

Research Notes

Unit ranges, including starting, growth and ending counts, reflect growth information from each company’s research date range as recorded in the original RestaurantChains.net archive.

RestaurantChains.net presents quarterly lists of Top 20 Fastest Growing Concepts based on recent growth captured during the re-verification process. Information is derived from the continual process of interviewing and verifying more than 7300 restaurant chain concepts.

Parameters Considered

  • A restaurant chain or group with at least 50 units.
  • A restaurant chain or group who began the period with fewer than 200 units.
  • A restaurant chain or group who grew by at least 2 units.
  • A concept with growth within the U.S. or Canada.
  • A concept that is a unique brand/concept, not a franchisee.
  • A concept with reliable information available regarding unit counts and activity.

Repeat Concept Leaders

This report includes concepts that appeared on previous RestaurantChains.net growth lists.

  1. CHAMPPS AMERICANA
  2. CHEDDAR’S CASUAL CAFE
  3. CORNER BAKERY CAFÉ
  4. FIRST WATCH RESTAURANTS
  5. HAPPY’S PIZZA
  6. MOUNTAIN MIKE’S PIZZA
  7. VAPIANO
  8. WAHOO’S FISH TACO
  9. WHICH WICH

Readers should know that unit counts and percentages are not annualized and relate to recent growth only. Companies on the list are placed without opinion and are a result of academic research.

Related Restaurant Chain Research

For nearby historical comparisons, read the June release of the April 2012 Top Ten report and the Third Quarter 2012 Top Ten report. Other historical rankings are available in the Fastest Growing Restaurant Chains Archive.

For current restaurant intelligence, visit Restaurantdata.com. Explore new restaurant openings through RestaurantPipeline.com, and consult the Restaurant Chain Data Dictionary for definitions used in this research.

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Preferred citation: “Source: Restaurantdata.com, July 2012 Top 20 Fastest Growing Restaurant Concepts.” Original report: https://restaurantchains.net/july-2012-top-20-fastest-growing-restaurant-concepts/

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